You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform:
- Twitter has momentum. Revenue jumped 124 percent in the latest quarter, and it “beat the Street” estimates for user growth.
- Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event.
- It appears that Twitter is preparing a “buy now” button.
In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans.
Some of the podcast highlights:
- How Twitter is giving a free advertising bonus most businesses don’t know about.
- How to use Lead Generation Cards as a free business-building tool.
- Twitter has become the de facto “second screen” for television — what does this mean to the value of Twitter for business?
- Although only 16 percent of adult Americans have active accounts, more than three times that number actively see tweets or watch a Twitter stream without logging in — a “ghost audience” for businesses that does not show up in the numbers.
- Why analysts should not keep lumping Twitter in with Facebook and LinkedIn
- Businesses are overlooking powerful free research capabilities — we provide a real example and look at the three levels of free Twitter search
- The meaning of Twitter for personal networking
Both Tom and I agree on this one — this is an excellent time for businesses to look at Twitter as a research, advertising, and networking platform, Ready to check out the podcast? It’s just one click away!
Or click here for episode 30 of The Marketing Companion:
Other Ways to Listen to this Podcast:
- Click here to download the latest episode or subscribe in iTunes
- Click here for the show’s RSS feed – for Android listeners.
- Find the podcast on Stitcher
Resources mentioned in this podcast
Songza, a curated music channel
Christel Quek of Twitter
Jay Baer’s book Youtility: Why Smart Marketing Is about Help Not Hype
Illustration courtesy Flickr CC and webtreats
