You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Tom Webster and I have been doing a podcast together for nearly three years. And this is what Tom had to say about our latest episode: “This was our best podcast ever.”
What made it so?
It was a stripped down show, squeezed in between business travel and the holidays. We eschewed our normal funny “bit” at the beginning to dive right into a topic that elicited both debate and passion:
Is the Internet changing for the better or for the worse, and should businesses care? We were inspired by a passage in a recent London Guardian post by Hossein Derakhshan.
I miss when people took time to be exposed to opinions other than their own, and bothered to read more than a paragraph or 140 characters. I miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post.
That’s the web I remember … That’s the web we have to save.
How has the Internet changed in ways that help us or hurt us? Are our values and the promise of the web being slowly “boiled away?” Is the “inward gaze” of social media becoming a dead-end for content? As “newness and popularity” replace authority on the web does its significance decline?
One of our deepest and most interesting discussions. I think you will enjoy audio discussion. Is this the Internet we need to save?
If you can’t access the podcast above, click on this link to listen to Episode 66
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Resources mentioned in this podcast
How Facebook and Instagram are killing the Internet
The book Collapse: How Societies Choose to Fail or Succeed: Revised Edition
by Jared Diamond
Illustration courtesy of Flickr CC and Backbone campaign
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