You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Mark Schaefer
Podcasting, which traces its roots back to “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold?
The great hope for podcasting might be the emotional, immersive nature of the medium. It’s a rich content relationship, not a digital “snack” and a unique opportunity to provide both entertainment and information. A podcast is a companion and the engagement level might make it ideal for business development.
Now that Tom Webster and I have 10 episodes of The Marketing Companion podcast under our belts, we thought it would be a good time to take a fresh look at the state of podcasting and its future. We also debut our line of clothing and exciting wearable technology: Google Pants. You have to hear it to believe it.
By the way, if you would like to be a part of the podcast, email me an audio file with your comment or question and it might make it into an upcoming show. This week’s podcast covers a lot of ground, including:
- The latest data on podcasting popularity and usage
- The promise of blogging to your ears
- Some of the problems and promises of podcasting
- Surprising observations about podcasting demographics and metrics
- Technologies and trends that could ignite podcasting
- The future of podcasting — Mark and Tom disagree.
- Podcasting as a source of business leads
… and much more. Ready? Set? Well then, here you go:
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