You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer)
Click here to see my interview with Jill Rowley
I recently got to spend some quality time with Jill Rowley, a force to be reckoned with in the emerging field of social selling. She was kind enough to share some of her insights on this red-hot idea.
Jill made headlines recently for being fired by Oracle for talking to an Ad Age reporter. You have got to be kidding, right? It’s not the first questionable HR move Oracle has made and the world is better now that Jill is being unleashed as she starts her own social sales consulting business.
Jill tells us in this interview that the Millennial Generation will be taking the world by storm. By 2020, 50 percent of our employees and customers will be Millennials, setting up a gigantic tension between how we hire, retain, and market to the digital natives.
In this short video, Jill discusses some big ideas.
- Reverse mentoring
- Framework for social selling
- The importance of optimized digital profiles, content
- Social listening for leads
- Feeding your network
- Measuring social selling
Also, she dances.
I’m sure you’ll love this lively discussion! Be sure to follow Jill as she starts her new business at www.jillrowley.com.
