You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there’s nobody better to accompany me than marketing genius Dennis Yu.
Dennis studies the art and science of social media success to the Nth degree and we get into some fascinating discussions that include:
- The ROI of a blue check mark
- The viral power of feel-good stories
- A social media platform that is killing it right now
- How social media platforms are using facial and image recognition to elevate content
- Why replay rate is the key to success on TikTok
- Insights into what’s happening with Meta and the metaverse
Dennis also shares a unique perspective on how search engines and social platforms are turning over information to the US government. But TikTok doesn’t have to … which could be influencing the government’s position with that platform.
Click here to listen to episode 270
Resources mentioned in this show
Blog post: Why hate is good for business
Ocean Spray cranberry juice case study
Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak at your company event or conference soon.
Follow Mark on Twitter, LinkedIn, YouTube, and Instagram.
Illustration courtesy MidJourney
