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A top-rated blog founded by social media specialist Mark Schaefer

Books & Publications

Mark W. Schaefer is among the most popular marketing authors in the world

Born to Blog

Launch a business and ignite a movement with a powerhouse blog!

The best-selling blogging book on Amazon. Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time is filled with practical, street-smart techniques and ideas to help you create and manage a winning personal or business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. If you loved The Tao of Twitter, you won’t be able to put this book down either. Mark and his co-author Stanford Smith take you through a step-by-step process to help you create a great personal or business blog. Book highlights include:

  • Discovering your blogging strengths and style
  • Getting started: The Minimal Viable Blog
  • Saving time as you create content
  • The economics of blogging
  • Blog writing for your market
  • Attracting readers and igniting your content

“If your dream is to launch a business or publish a book, then read Born to Blog! You’ll realize the blogger way is your fastest path to success.” — MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow.” — JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution

“Read this book, then go blog like you were born to do so.” — JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media 

“Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately.” — LEO WIDRICH, cofounder, Buffer

Official book website: Born to Blog

The Marketing Companion Podcast

Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.

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Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.