To be relevant today, you can’t take more classes to out-smart AI. You have to out-human it.
Mark Schaefer’s new book Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of marketers who defy norms, shatter expectations, and transcend a pandemic of dull to become legendary.
You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Inside, you’ll find:
- Jaw-dropping case studies from the world’s most innovative leaders.
- More than 100 actionable tips to infuse audacity into your marketing
- The astonishing economics of dull marketing
- Insights on “everyday awe” that transforms customers into advocates
- A bold new view of marketing measurement
Audacious will inspire you, thrill you, and even make you laugh. The bots are coming. But you still own crazy.
Order Audacious today!
