Rise Above the Noise.

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Welcome to the world’s most entertaining marketing podcast.

Note: Beginning in 2026, The Marketing Companion has a new owner and host, Sandy Carter. The podcast will continue to offer the brightest ideas in marketing today and will remain on the same site where you enjoy podcasts today. New episodes of the podcast are available on Sandy’s website.

The archive of past shows hosted by Mark Schaefer over nearly 13 years will remain here.

Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.

The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.

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Reviews

Could not be better, two intriguing and thought-provoking minds who possess the perfect balance of intellect and entertainment – Rany Bowden

The marketing podcast equivalent of a Snicker’s bar wrapped in bacon. Satisfying, intreating, and leaves you wanting more. – Rosemary O’Neil

Mark & Tom live up to the podcasting holy trinity: educate/inform/entertain – Jamie Wallace

What’s a pod cast? – Mark’s mother?

You don’t need to have the right answers if you have the right questions.

Mark Schaefer describes why an effective leader today needs the right questions more than the right answers
Show Notes

A mind-bending demonstration of AI and NotebookLM

NotebookLM has captured the imaginations of an overwhelmed tech community. But it's more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
Show Notes

Are You Playing Small? Three Questions That Transform Your Career

If you're feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level.
Show Notes

How to talk to your children about social media and AI

Figuring out how to talk to your children about social media is difficult and emotional. In this episode of The Marketing Companion, Mark Schaefer and Paul Roetzer talk about a new tool to help, and more.
Show Notes

An inside view of LinkedIn success

LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site.
Show Notes

Why it was time to burn this brand community to the ground

Brand community is a foundational idea for the future of marketing so that's why we need to learn why it was a good idea to burn one down!
Show Notes

The signature story: Your critical marketing asset

Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?
Show Notes

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
Show Notes

Exploring the overlooked world of social objects

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.
Show Notes