You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
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It’s hard to believe but Tom Webster and I are nearing our fifth anniversary of our Marketing Companion podcast. Thanks to you, our show has grown and is now among the top 5 percent of all business podcasts.
As we approach this five-year milestone, I was reflecting on our earliest episodes. It is absolutely stunning to consider how much has changed in those five short years!
In this new edition of our show, Tom and I examine some of the trends that were hot in 2013 during our first five shows and discuss their relevance today. We cover:
- Klout, the first influence measurement tool and its legacy
- The “fail fast” ethos
- Google Glass and the promise of augmented reality
- The content mill and the explosive growth of content
- Twitter — Does it have a strategy (then … or now?)
And as an added bonus leading up to the anniversary show, we re-visit Google Pants, the first “product” developed by the Marketing Companion Labs … you won’t want to miss it!
Click on this link to listen to Episode 126
Other ways to enjoy our podcast
- Click here to download the latest episode or subscribe in iTunes
- Complete Marketing Companion Episode Guide
- Find the podcast on Stitcher
Please support our extraordinary sponsors. Our content is free because of their generosity.
Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.
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