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How Humans Win In An AI Marketing World

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Welcome to {grow}

You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Four Pillars of Human Dominance in the AI Marketing Era

Three marketing truths for turbulent times

Ten ways to create an AI-shaped career

Is it time to monetize your audience through Substack?

The AI Easy Button imperils the future of marketing research

Mobility, mobile commerce, and the worst apps in the world

It seems at the end of every year, pundits predict that “this is the year of MOBILE!”

And perhaps it is finally true.

But as my podcasting partner in crime Tom Webster writes in his new book The Mobile Commerce Revolution: Business Success in a Wireless World (with co-author Tim Hayden), it is mobility, not just “mobile”, that is changing the world.

You are not going to want to miss this insightful discussion on the new Marketing Companion podcast about Tom’s new book. You also do not want to miss our discussion of the world’s worst mobile apps, which caused us to crack up so much we could not even speak!

But we do eventually get to the meaty stuff like …

The difference between mobile technology and mobility
Creating an app today is more about sociology and psychology than IT
How to adjust organizationally to the commerce revolution?
Why you should not be wedded to technology
What does a mobile commerce team look like today?
Why many large companies are failing at mobile commerce
The importance of removing institutional barriers to create meaningful apps
How would a small business start creating a meaningful mobile app?
Personalization versus privacy
A mobile strategy based on poop. Yes. It’s true.

Yes, we cover a lot of ground in just 30 minutes.

What’s that you say? You can’t wait a moment longer? Well let’s get to it!

Other Ways to Listen to this Podcast:

Click on this link to listen to Episode 35

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