You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I went into the business for the money and the art came out of it. If people are disillusioned by that remark, I’m sorry. It’s the truth. — Charlie Chaplin
There are lots of amazing ways to use content for your business. You might want to establish your voice of authority, use content to educate, to help with customer service, perhaps even to entertain.
But some of us want to make money.
The opportunities to make money from content have changed dramatically in the past 18 months. Traditional methods like inbound marketing and advertising have been under attack while new models like “rented” content and patronage have emerged. In this environment, what is the best way to make money from your content?
In this new episode of The Marketing Companion, Tom Webster and I assess every opportunity for monetization including:
- Indirect
- Subscriptions/paywall
- Advertising
- Affiliate links
- Sponsored content
- Native advertising
- Rented content
- Inbound leads
- Re-purposed content through events, book, webinars
- Micro-payments
- Patronage
Which ones are going up? Which are going down? Which do you need to keep your eyes on? Tune in to the latest episode of The Marketing Companion to find out!
If you can’t access the podcast above, click on this link to listen to Episode 63
- Click here to download the latest episode or subscribe in iTunes
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Resources mentioned in this podcast:
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gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment.
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Illustration courtesy Flickr CC and Photos of Money
