You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I think most people have a love-hate relationship with LinkedIn. Even if you’re a fan, you’re probably annoyed by spam, AI-generated content and comments, and wonky algorithms. LinkedIn success is a challenge for us all.
Well, I have some good news for you. My recent conversation with LinkedIn guru Richard Bliss won’t make these problems disappear, but he does help you navigate the platform for a more productive and enjoyable experience.
In the latest episode of The Marketing Companion, Richard and I cover:
- The fundamental strategy for personal success
- The end of LinkedIn “pods”
- How LinkedIn is fighting AI and actually depressing the value of comments
- The truth about the success of video on the platform
- The growing power of collaborative articles
- The best strategy for LinkedIn newsletters
- … and much more.
For many years Richard has been my go-to advisor for all things LinkedIn and I know you’ll enjoy this Master Class in LinkedIn success strategy. Just click here to listen!
Just click here:
Click here to enjoy Marketing Companion Episode 301
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Illustration courtesy MidJourney
