You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer)
Click here if you can’t see my interview with Sara Evans.
Brand journalism – a new PR career choice?
Sarah Evans is one of my favorite web personalities and a real icon of PR adaptation and innovation (as well as eyeglass fashion!). In this brief video interview she discusses her latest iteration — brand journalism.
Sarah is on the forefront of this new career option — a convergence of PR, journalism and branding. Learn how she turned a vision of business need into a new PR niche – brand journalism.
