You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I came across a jam-packed and provocative report on GEN Z trends and wanted to bring some of these new ideas to you!
In the new episode of The Marketing Companion, Brooke Sellas and I rock the podcast with discussions on:
- Why Gen Z is falling in love with raunchy podcasts
- How the pandemic dramatically changed the aesthetics of a generation
- The essential role of hype houses in the social media era
- How TikTok’s recommendation engine won a generation
- Will Gen Z be lazy smartphone activists?
- Why Pinterest is fueling several key Gen Z trends
- How we made the call on the cottage core trend!
… and much more.
I also reveal what I regard as one of the most interesting and non-obvious mega trends I’ve seen in years — the rise of unconventional creators! Why is Gen Z attracted to the absurd? Super fascinating! Here’s an example of weird Gen Z humor.
Click on this link to listen to Episode 215
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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter Timeless and Timely.
Tim Washer is contributing creative direction to the show and he’s has worked for Conan O’Brien, John Oliver, among others. He helps corporations build more creative cultures.
The music accompanying today’s intro is “Praetor” by Ross Budgen, Creative Commons Attribution 4.0 International License. Illustration courtesy Unsplash.com.
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Illustration courtesy JUV
