You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good for the workplace
We all know by now that most organizations limit or frown upon the use of social media in the workplace. Leaders have nightmarish visions of their employees wasting hours on Facebook and Twitter. But this article states that reasonable employee use of social media has actually been shown to benefit companies. Here are three reasons to let your employees get connected:
- More attractive workplace. Many people, especially younger generations, see social media as a staple of work life and seek out employers who understand and acknowledge the critical role these new technologies play in our world.
- Improved productivity. Research has shown that employees who take breaks to surf the Internet for fun are ultimately more productive than their surf-adverse colleagues.
- More engaged workforce. Employees not only appreciate companies that allow them to check Facebook at work, but they also use social media to connect with colleagues, improve communication, and speed up decision making processes — all of which helps them engage with their work and the organization.
Obviously this is a two-edged sword. This topic came up during the Q&A session after a speech I gave last week and a riot almost broke out. Many employers have EXTREMELY strong, negative views on this issue.
This battle is going to become even more heated with the ubiquity of mobile applications.
What’s going on in your workplace? What are your views?
