You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want.
The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree. Anyone of moderate intelligence and a $20/month subscription can now be a software developer — even me! In time, any person or company can even sell their software creations on a GPT store, similar to the Apple App Store.
ChatGPT allowed every person to access AI. This new development allows anybody to create AI tools of their own.
As you would expect, early Custom GPT efforts have been quirky and in the “magic trick” category, but many of my friends have already created personal bots to help them stick to schedules, plan meals, and soothe stressed nerves.
No wonder there’s so much hype. It’s incredibly exciting … and it’s just beginning.
The business case for Custom GPT
This is a good time to bring in a rational voice, and the best person I could think of was Paul Roetzer. Paul is an experienced business leader, entrepreneur, and founder of the Marketing AI Institute.
In an amazing podcast interview, Paul and I cover:
- A structure for applying a Custom GPT to internal business practices
- How to get started with your own Custom GPT
- Why big companies are so far behind in AI adoption
- Legal implications
- Why the impact on personal productivity is “off the charts”
- Applying the Custom GPT to a consulting practice
- A path to increasing personal efficiency
- Why AI will continue to depend on great human writers
- How to explain AI to your customers .. and your children
- The potential backlash that could occur with massive job loss and AI deep fakes
… and much more.
You won’t want to miss this vital and timely show. All you have to do is click here:
Click here to enjoy Marketing Companion episode 276!
Please support our sponsors who bring you this amazing episode!
Bravo for Brevo!
This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.
Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.
Go to https://www.brevo.com/marketingcompanion to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo’s Starter & Business plan!
Illustration courtesy MidJourney
