You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The tech industry is making a statement. You do not need a college degree to get a job these days.
More than half of the coders at Google do not have a college degree and many companies are removing this requirement from applications.
Google is planning to launch three more courses: one for data analysts, one for product managers, and one for UX designers. Kent Walker, Google’s senior vice president of global affairs, posted the following information in a Tweet:
“In our own hiring, we will now treat these new career certificates as the equivalent of a four-year degree for related roles.”
Elon Musk has said that you don’t need to have a college degree to work at Tesla. He has also said that “college is basically for fun and not learning.”
So at least in technical fields, it appears that spending on a small fortune on a four-year college degree is a thing of the past?
What about marketing?
There’s no reason to believe that marketing education won’t evolve, too, but can you expect to get a marketing job without a college degree?
That’s one of the topics Brooke Sellas and I address on the latest episode of The Marketing Companion.
We also look at skillset priorities and how this might be changing due to the pandemic.
With all the changes in the world, it’s a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current?
I think you’ll receive a lot of value from this discussion! Here we go:
Click on this link to listen to Episode 201
Other ways to enjoy our podcast
- Try this! “Alexa, play the latest episode of The Marketing Companion.”
- Click here to download the latest episode or subscribe in iTunes
- Listen to us on iHeart Radio
- Find us on Google Play
- Find the podcast on Stitcher
- Complete Marketing Companion Episode Guide
- The Marketing Companion YouTube channel
Please support our extraordinary sponsor. Our content is free because of their generosity.
B Squared Media is the premier provider of online customer care solutions and done-for-you social media marketing. Think conversation, not campaign with B Squared. Marketing Companion fans can take advantage of a truly extraordinary offer — $10,000 off your customer care contract or $1,000 toward your first online advertising campaign.
