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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A girl, a song, a movie star. They all come together in this heart-warming story of social media and dreams that come true!
This 57-year-old film uncannily predicts Skype, cell phones, personal computing and many other current technologies. You have to see it to believe it.
I found this commercial to be brilliant on every level. It tells a great story, the nuanced looks and expressions of the actresses are priceless, it’s

I have such a special treat for you today. One of my first Twitter friends was Michelle Chmielewski. What started as a silly little tweet
By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about
I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social

Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which
When somebody talks about “content marketing,” they’re really talking about “content engineering” — scientifically optimizing documents such as blogs, case studies and white papers to
I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several
While President Obama’s use of the social web to connect with voters and raise funds has been well-documented, it may be Scott Brown’s impossible 2010 senatorial win that
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started
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