Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
The road to measurement and influencers has been rocky. It’s time to do better.
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
The danger of the stylized persona and other timely marketing observations.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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