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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to

Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

We have never had a generation of old blogger’s before. But it’s happening now and the author is leading the way. What is the blogger’s end game.

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.

The world is ultra-competitive, even when creative talent is in demand. Mars Dorian provides some ideas on how he keeps his edge.

In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.

I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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