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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The most human commercial ever? Lessons for the new marketing era.

It’s not an influencer scam. It’s popularity, and it matters.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

The most powerful branding strategy might be found in your own experiences and stories.

Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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