Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
BeReal is a red-hot new app. Fiona Lucas reviews it from a personal and professional perspective.
Observations on marketing ranging from GenZ to Trevor Noah!
The road to measurement and influencers has been rocky. It’s time to do better.
These common website mistakes can be corrected in an hour.
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Twisted reality will become a marketing opportunity and challenge as what we see as real becomes blurred.
A rant … Marketing needs to be more than tricking a person to click on a link.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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