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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social
Twitter has had a transformational effect on many individuals and businesses. Five years ago this week, the service launched as Jack Dorsey (@jack) sent the first
I had the strangest call from Charlie Sheen yesterday. “OK man, I’ve got 2 MILLION freaking people following me on Twitter and my Klout score
I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.” Trade shows. Business Networking International. But when I started my own business, this seemed
A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of
Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and

Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other
Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the
Johnny Spence has been one of the most consistent and entertaining contributors to {grow} over the past year so it only makes sense that I
“How much time should I spend on Twitter?” is a question I get asked repeatedly. And last week one person upped the game by asking,

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