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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Sometimes the return on your social media investment comes to you in the strangest ways. Here is the ROI of Twitter explained
Christel Quek helps us sort out some of the challenges with social media in Asia
The five types of company Twitter accounts: Which is right for you?
Social Media Explained will get you up to speed on social media fundamentals fast!

The most interesting insight into new social media data is what’s NOT there.
You may have only 140 characters, but there are limitless opportunities to employ Twitter in your content strategy

Twitter is the media darling. From the Academy Awards to live sports events, from political analysis to your local news, tweets are everywhere. News breaks

Research shows that teens are increasingly moving the conversation to Twitter

The appeal was heartfelt, but when a Twitter follower asked for money asked for money, I said no. Here’s why.

It’s true. 100,000 people unfollowed me on Twitter. And it all makes sense.

Twitter has been changing so quickly and Twitter exec Don O’Leary explains that the innovations present opportunities for businesses of every size.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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