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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.

Twitter is stuck and there is only one way to save it.

The road to measurement and influencers has been rocky. It’s time to do better.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.

Influencer lists are most often based on a Twitter feed, which is not very representative of anything.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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