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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

CapCut is on the move and could be the next big social media app

Is the government trying to control people through social isolation? No, it’s how we make money.

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships

More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.

Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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