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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Google running print ads? Yes, and it makes good sense!
Confused by the fast-changing world of social media marketing? Maybe it’s not as complicated as you think. In fact, it’s positively medieval.
Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I
We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times,
Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder
“Mass culture is dead. Every one of us is creating our own version of culture.” This quote from futurist Faith Popcorn sums up a lot of
I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine

Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which
The web comments about the announcement that Twitter will have ads on their searches (as a start) were about evenly split between “ho hum” and
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age
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