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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.
Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?
Chad Pollitt comments on the quickly shifting boundaries between media and brands, native advertising, and content shock


In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work

#McDonalds and #AT&T invested in great storytelling but suboptimized their efforts when it came to igniting content
Looking out for digital trends — what next for digital marketing?
A report of the shifting digital trends coming out of AdTech 2014
What are the boundaries of inbound marketing? News Hubspot spurs a debate.

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.

The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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