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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Have you heard of revenge travel? It might explain weird consumer trends right now.

“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Influencer strategy must be re-imagined as young people emphasize celebrity over authority.

Gen Z trends are shaping commerce and culture. Here are 10 to consider.

A rant … Marketing needs to be more than tricking a person to click on a link.

The most human commercial ever? Lessons for the new marketing era.

CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.

Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.

New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

Gaining first mover advantage is a popular social media strategy but it doesn’t work.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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