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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

CapCut is on the move and could be the next big social media app

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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