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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.

We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul

CapCut is on the move and could be the next big social media app

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.

Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!

Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?

I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.

When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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