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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Research shows that subtle cultural communications patterns can result in catastrophe. What happens when this becomes the norm?
Peer through the cloud of spammers and cat jokes and you’ll find a remarkable pulse behind the social web that is changing the world.

Recent riots in India were fueled by social media rumors and the government is cracking down. Are social media-fueled panics inevitable? Social media sowing the seeds of panic
Are you being authentic on the social web? Why would you want to be?
What would happen if a great creative mind of the past surveyed the state of art of social media?
It wasn’t that long ago that we lived in an elitist, all-white, starched-collar business world. A view of radical change.
Can you really be addicted to social media? New research says yes … and here are the warning signs.
Social media communications might be expedient. But is it effective?
Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.
New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.
The social web is a place of stunning beauty and terrible darkness. This is a story of the Internet’s ability to destroy.
SOPA is a dangerous bill, but the online behaviors surrounding the bill might be of even greater concern.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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