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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The danger of the stylized persona and other timely marketing observations.

Are your social media commitments eating you alive? This is a good time to assess and clean house.

On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year,

What marketing world are you living in today? … and other observations from Mark Schaefer.

The author signed up to be a football coach. Little did he know it was a marketing job!

Marketing habits can make or break a marketing effort. It’s time to explore this idea.

One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms

We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.

Influencers and retail stores will have a symbiotic new relationship according to this futurist.

Could Live Commerce be the next big social media mega-trend?

Social Sharing is the killer metric for content marketing efforts.

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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