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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.

Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark

A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.

While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!

Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!

Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?

Community-based marketing has massive potential but requires a new leadership mindset.

These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.

Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.

Do you remember when Twitter was joyful? A remembrance.

Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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