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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.

If you’re feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level.

Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.

It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.

Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.

Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”

In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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