Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web.
Don’t look to your number of Twitter followers to build social media power. Look at RELEVANCE.
The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.
It’s time to break the “glass ceiling” of traditional social media events. Social Slam is an event that features world-class content at a low price.
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend
Klout seems to be the blogger’s best friend these days. Is anybody NOT writing about it? What’s driving the frenzy?
My friend Trey Pennington, one of the most popular figures on the social web, committed suicide today. I have been trying to figure out how to
Social media consultants urge companies to start a conversation with customers. Most customers don’t want a conversation, though. Too much engagement.
I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. Whether it’s trying new business models or pioneering sponsored
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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