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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

Mike Allton shares how Facebook competition is getting smaller. It seems now the platform is after YouTube and SnapChat as well.

An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.

When someone disagrees with an influencer, people can turn into social media piranhas. Clayton Carroll shares the how and why this happens.

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.

Has social media changed everything? Well maybe not if you consider these marketing lessons from my grandfather

With 234 million active users, every marketer need to be aware of reddit. With its unusual culture, you’ll find value in this guide to reddit for marketers

When you just don’t have the time or resources to invest in your social media business page should you delete it? We discuss that and your other options.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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