Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Use these three nonprofit strategies to help your for-profit business find new ways and solutions to grow and be innovative.
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
What is the future of social media? It’s difficult to say becuase of the social media shakeout described in this article and podcast episode.
Seth Godin is a brilliant marketer and a superb writer, but his new book made me squirm.
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Social media engagement is a popular metric because it so easy to measure. This in-depth analysis provides a view of the true value of the measure.
Marketing Companion hosts Mark Schaefer and Tom Webster discuss some mind-bending social media trends on the latest podcast episode.
While most marketers are looking toward the big social media platforms, there is gold in the niche digital communities, according to Kiki Schirr.
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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