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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

The most powerful branding strategy might be found in your own experiences and stories.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach

We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.

[podcast_player] That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s

Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content

Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?

Technological advancements are pushing virtual reality into the mainstream. Marketers need to watch this trend!

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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