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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

U-Haul wants to make its customers famous and I love it.

A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Social media policies are more important than ever. Is yours changing with the times?

My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

Discord is a hot app right now and it deserves to be on the radar screen of many marketers.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

An entirely new market of cheating apps — tech that does the homework for you — threatens to wreck the educational system.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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