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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.

Social media sales success may seem elusive unless you consider this simple formula.

Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.

If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?

Gaining first mover advantage is a popular social media strategy but it doesn’t work.

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

It’s not an influencer scam. It’s popularity, and it matters.

[podcast_player] A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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