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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

There’s pressure to show up on the web in an authentic way. But that might not be the best business decision. Perhaps we should be strategically authentic.

Do you look at generational nuances to help you perfect your content? We unpack new research to understand Generational Social Media Preferences

Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.

The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.

The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?

The fundamentals of social media success may have nothing to do with your strategy, budget, or team you’ve assembled. Success begins with something deeper.

Senior marketers came up with what they believe to be the five major questions of content marketing strategy and execution.

It may seem like change has come quickly but the pace has been glacial compared to what is ahead. Welcome to protopia where change is continuous.

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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