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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists

These social media lessons were learned the hard way! Don’t lost business over political leanings unless that is part of your core brand image.

Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

The author recovered from his creative burnout by indulging in a massive amount of popular fiction. Here’s what he learned from his content binge.

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.

Diving into many common social media problems reveals the problems might not be related to social media activities at all

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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