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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?

A step-by-step guide to getting a social media strategy started in your company.

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? Is social media marketing still a thing?

The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

What’s the better social strategy? One global account or several local/regional social media accounts? We give you examples for this challenging debate!

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion

Is Twitter relevant? Dead or dying? A field of endless link spam? A new deep dive into the truth of Twitter may surprise you.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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