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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.

It’s important to take a stand with your content, but what happens when you drive people away?

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Social media policies are more important than ever. Is yours changing with the times?

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.

The most powerful branding strategy might be found in your own experiences and stories.

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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