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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The essential guiding question for your brand: Are you an expert, guide, or agent?


Instagram isn’t fluff. It’s you … or should be!

A rant … Marketing needs to be more than tricking a person to click on a link.

We sense that human-centered marketing is the right direction, but how does it show up in the world?

Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.

Content creation success requires a long-term mindset.

Strong, consistent corporate values provide a North Star to guide marketers through perilous times.

Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The most human commercial ever? Lessons for the new marketing era.

Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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