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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.

Are you different from your competitors? You have two options, and maybe only one.

Watch each social media platform closely and you’ll see a predictable pattern emerge.

Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!

Asking this single question might be the key to bringing new lift to your marketing.

Planning is great but sometimes it helps even more to be naive.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

Influencer strategy must be re-imagined as young people emphasize celebrity over authority.

Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.

A new, AI-driven solution will help companies provide personalization and respect data privacy.

The pandemic has upended the world. Welcome to the Era of Unintended Consequences.

Gen Z trends are shaping commerce and culture. Here are 10 to consider.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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