Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing
social media guidelines emerge as a corporate priority
Should everybody be tweeting? Who owns the company voice on social media?
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