Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social Media Explained will get you up to speed on social media fundamentals fast!

Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.

You may be missing an opportunity to unleash your biggest marketing channel of all!

Developing a social media policy for your company may seem simple but in fact the work could become a key element of your social media success.
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media
This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I
One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point.
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.