Rise Above the Noise.
Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
“Listen to our customers” is standard advice before launching any social media project but in some cases this is bad advice.
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
The most powerful branding strategy might be found in your own experiences and stories.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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